A Key Ingredient<\/p>\n
Creating a message is not an easy task, at least not if you want to create a dynamic, relevant, and transformational message.\u00c2\u00a0 It is the intent of this 5 part blog series to give a glimpse at the world of message creation. We have already discussed two essential steps to writing a message, (1) asking the right questions<\/strong> and (2) picking the right biblical passage<\/strong>, both of which can be found in early posts.<\/p>\n After you have moved through these two steps, the next step will determine whether your audience will listen or if they will mentally, and spiritually, check out of your talk.\u00c2\u00a0 The third step in writing a dynamic, powerful, life-transformational message is to (3) create the hook<\/strong>.<\/p>\n A hook is the introduction of the truth being taught.\u00c2\u00a0 The goal of the hook is to help the audience understand how this particular message applies to them and helps them answer the question \u00e2\u20ac\u0153why should I care?\u00e2\u20ac\u009d\u00c2\u00a0 Although we would like to think that all of our congregation members are at church to just hear \u00e2\u20ac\u0153the Word preached\u00e2\u20ac\u009d, the reality is that every person is asking the question, \u00e2\u20ac\u0153Why should I care about this topic?\u00e2\u20ac\u009d<\/p>\n None of us want to waste our time.\u00c2\u00a0 Rarely do people go to church because they are bored and don\u00e2\u20ac\u2122t have anything else better to do.\u00c2\u00a0 People come to church because they want to connect with others and because they want to know what God has to say about their life.\u00c2\u00a0 And, when a communicator stands before the audience, they are simply wanting whatever he\/she has to say, to apply to their personal life.\u00c2\u00a0 They want the words of the communicator to matter.\u00c2\u00a0 The hook speaks to this desire of the audience.<\/p>\n Most communicators know that they need a hook, that they need to answer the question of \u00e2\u20ac\u0153why does this matter?\u00e2\u20ac\u009d from the audience, but many communicators fail to truly capture the audience\u00e2\u20ac\u2122s attention, ultimately creating a message that is untimely and unresponsive.<\/p>\n If you are a communicator and you want to create a hook that will draw the audiences\u00e2\u20ac\u2122 heart and soul into the message, then you must know your audience.\u00c2\u00a0 You must know who is in your audience.\u00c2\u00a0 Know their fears, their questions, their struggles, their life circumstances, their joys, their successes and their failures.\u00c2\u00a0 If you know your audience, then you will be better equipped to speak to them.\u00c2\u00a0 In order to know them, you must get to know them.\u00c2\u00a0 Spend time with them and simply listen.<\/p>\n Many communicators focus so much on creating a \u00e2\u20ac\u0153great\u00e2\u20ac\u009d message that they forget that one of the most important steps to creating a great message is creating a great hook and in order to have a great hook, you must be willing to spend time with your people and simply listen, getting to know who they really are.<\/p>\n","protected":false},"excerpt":{"rendered":" A Key Ingredient Creating a message is not an easy task, at least not if you want to create a dynamic, relevant, and transformational message.\u00c2\u00a0 It is the intent of this 5 part blog series to give a glimpse at the world of message creation. We have already discussed two essential steps to writing a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_s2mail":"yes"},"categories":[4],"tags":[],"_links":{"self":[{"href":"http:\/\/www.ernestsmith.net\/index.php?rest_route=\/wp\/v2\/posts\/53"}],"collection":[{"href":"http:\/\/www.ernestsmith.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.ernestsmith.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.ernestsmith.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.ernestsmith.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=53"}],"version-history":[{"count":0,"href":"http:\/\/www.ernestsmith.net\/index.php?rest_route=\/wp\/v2\/posts\/53\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.ernestsmith.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=53"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.ernestsmith.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=53"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.ernestsmith.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=53"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}